Mass Communication (B.Sc.)

College of Management and Social Sciences

Course Overview

The B.Sc. Mass Communication programme at Salem University is tailored to develop well-rounded, ethical, and innovative media professionals equipped to thrive in a fast-evolving communication landscape. Through a balanced curriculum of theory, practical application, and ethical exploration, students gain the critical, technical, and creative skills necessary to inform, educate, and influence society positively. The programme blends classroom instruction with field experience, enabling graduates to become effective communicators and media leaders at national and international levels.

This programme offers in-depth training in journalism, broadcasting, public relations, advertising, and digital communication. Students engage with a robust mix of communication theories, media laws and ethics, writing and production skills, and the use of emerging technologies. With a strong emphasis on social responsibility and entrepreneurship, the course prepares students not only for employment but also for self-driven media ventures. The curriculum supports innovation through practical studio/lab work, industry projects, and exposure to real-world communication challenges.

Course detail

AWARD TITLE

B.Sc.

START DATE

September 2025

DURATION

4 years

STUDY MODE

Full-time

CAMPUS

Nigeria, Lokoja

Teaching and Learning

Learning Methods

  • Lectures, seminars, and tutorials

  • Supervised studio and newsroom practicals

  • Group projects and case studies

  • Individual assignments and class presentations

  • Newsroom simulations and fieldwork

  • Internships in media, PR, and advertising agencies

  • Research projects and creative content production

Assessment Structure

  • Coursework (assignments, essays, practical tasks)

  • Class tests and quizzes

  • Group presentations and media projects

  • Practical evaluations in newsrooms and PR labs

  • Examinations (written and oral)

  • Final year project/report

  • Assessment of communication campaigns and feature articles

Modules

  1. News Writing and Reporting – Master the craft of writing timely, factual, and engaging news stories under deadline. Includes subject research, ethical concerns, and editorial needs.
  2. Editing and Graphics of Communication – Learn copy editing, photo editing, and proofing for print and online media using editing symbols and digital tools.
  3. Feature Writing – Explore the art of long-form journalism with a focus on audience targeting, structuring narratives, and pitching to media outlets.
  4. Announcing and Performance – Hands-on training in on-air performance for various media roles, including news presentation, narration, and emceeing.
  5. Radio/Television Operations – Practical understanding of studio technology, setup, standard operating procedures, and sound management.
  6. Marketing Foundations for Advertising and PR – Examine the role of communication in marketing strategy, with a focus on creating promotional and persuasive content.
  7. Elements of Film Production – Learn film shooting techniques, sound, lighting, and storyboarding for docu-dramas and promotional video content.
  8. Introduction to Photojournalism – Develop visual storytelling skills with emphasis on aesthetic, technical, and ethical aspects of news photography.
  9. Radio Programme Writing and Production – Learn scriptwriting for various radio formats such as talk shows, documentaries, and announcements.
  10. International Communication – Understand global media flow, ideology, media imperialism, and the challenges of international journalism.
  11. Newspaper Management and Production – Apply management principles to newspaper operations, including layout design, story sourcing, and editorial processes.
  12. Broadcast Commentary and Public Affairs Reporting – Explore persuasive communication in broadcasting and the role of commentary in shaping public opinion.
  13. International Broadcasting and Foreign Correspondence – Learn the skills and ethics required for global reporting, along with comparative analysis of broadcasting systems.
  14. Mass Media Law and Ethics – Study legal rights and restrictions on the media including libel, privacy, and intellectual property, alongside ethical standards in journalism.
  15. Issues in Broadcasting – Engage with current debates on media content including censorship, foreign influence, and political ownership.
  16. Economic and Social Issues in Advertising and PR – Analyze advertising and PR from legal, ethical, and societal perspectives, comparing Nigerian practice with global standards.

Career

Graduates of the B.Sc. Mass Communication programme can pursue diverse roles including:

  • Journalist (Print, Broadcast, Online)

  • Investigative Reporter or Photojournalist

  • Public Relations Officer or Corporate Communications Specialist

  • Advertising Copywriter or Brand Manager

  • Social Media Manager or Digital Content Creator

  • TV/Radio Presenter or Producer

  • Cinematographer, Scriptwriter, or Film Editor

  • Event Manager or Publicity Strategist

  • Communication Officer in NGOs or Government Agencies

  • Academic Researcher or Media Analyst

Entry Requirements

To be admitted into the B.Sc. Mass Communication programme:

  • Five (5) credit passes in WASSCE/NECO/GCE including English Language and Mathematics, obtained at not more than two sittings.

  • UTME applicants must have a valid JAMB result and subject combinations relevant to Mass Communication.

Candidates applying for admission into 100 level undergraduate programmes must possess a minimum of five (5) ‘O’ level credit passes at not more than two (2) sittings in WASC, GCE, NECO or its equivalent. Awaiting result is also accepted.

  1. JAMB UTME result print-out.
  2. SSCE/NECO Result (Awaiting Result Accepted).
  3. Two Passport Photographs.
  4. A Letter of Sponsorship, stating the commitment to pay the prescribed fees.
  5. National Identification Number (NIN)
  6. A Reference Letter from a spiritual mentor, vouching for your character

Candidates applying for Direct Entry into 200 level must possess the following

  1. Jamb direct entry form
  2. A/L, IJMB, OND or NCE in the relevant courses.
  3. SSCE/NECO Result (Awaiting Result Accepted)
  4. Two Passport Photographs.
  5. A Letter of Sponsorship, stating the commitment to pay the prescribed fees.
  6. National Identification Number (NIN)
  7. A Reference Letter from a spiritual mentor, vouching for your character.

Fees and Funding

The course fees you’ll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying. Visit the links below to find the Undergraduate section.

 
More information

Find out about grants, bursaries, scholarships and living costs in our undergraduate taught fees and funding section.

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